Rogers promotes touchscreen phones in Quebec
Rogers has begun a new campaign in Quebec to promote its range of touchscreen cellular phones. The campaign, called "Tout au bout des doigts," was developed by Marketel. It includes television, cinema, poster and online advertising, as well as social media activities. "We wanted to illustrate what happens on the other side of the touchscreen and to show all that is possible with this kind of device," said Simon St-Germain, account supervisor at Marketel. "Once again, it was very important for us to put the relation between the device and the consumer at the center of the message." Media buying was handled by OMD.