Canadian Paralympic Committee breaks first campaign
The Canadian Paralympic Committee has launched the first advertising campaign in the organization's history to promote the upcoming Vancouver 2010 Paralympic Winter Games. The campaign, developed by BBDO Toronto, consists of two television commercials called "Swimming" and "Sledge Hockey." The creative focuses on the training of athletes Stephanie Dixon and Ray Grassi. The commercials are airing on CTV and TSN, while supporting print ads are running in the Globe and Mail. The Vancouver 2010 Paralympic Winter Games will take place from March 12 to 21.