Evian begins out-of-home campaign in Toronto
Bottled water company Evian has begun an out-of-home campaign in downtown Toronto. For three weeks, the company's "Rollerbabies" television commercial, which debuted last year, will be displayed on digital video boards in the city's financial district. The campaign will also include theatre advertising, online banners and a television component. The creative was developed by Sharpe Blackmore Euro RSCG. The current campaign is being managed by MPG Canada and Square Foot Media. "The Evian creative will look brilliant in the space," said Michael Budd, president and co-CEO of Square Foot. "We're excited about future iterations and opportunities to engage some of the really non-traditional features of the medium such as pop-up retail and touch screen or motion interactivity."