AndPop.com has signed an online advertising sales representation agreement with Uptrend Media of Toronto. The site specializes in entertainment and pop culture news. According to the company, the site attracts approximately one million North American viewers per month. "Uptrend has established itself as a leading online ad representation network within Canada," said company CEO Robert Ostfield. "With an established list of properties and a first class team of ad professionals, we are confident AndPop.com has found a great partner with Uptrend."