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Representation roundup

Toronto-based Uptrend Media has reached an agreement with Gourmet Ads, an online advertising sales company that specializes in food-related websites in the US, UK, Canada and Australia. Under the terms of the agreement, Uptrend will exclusively represent Gourmet Ads in Canada. "Uptrend Media was the obvious choice in our search for a Canadian partner," said Gourmet Ads managing director Benjamin Christie. "Our specialization in developing food advertising online is perfectly complemented by Uptrend's specialization in Canadian online audiences and advertising."

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