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Twentieth Century Fox promotes Avatar DVD

Twentieth Century Fox Home Entertainment began an out-of-home campaign in Toronto this week to promote the upcoming DVD and Blu-Ray release of the film Avatar. The campaign involves extensive creative at the north and south ends of Union Station, including representations of the characters and a three-dimensional representation of the "home tree" depicted in the film. The media buy was conducted by Zenith Optimedia and IMA Outdoor.

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