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New chief creative officer at Bimm Direct & Digital

Toronto-based Bimm Direct & Digital has appointed Roehl Sanchez to the position of vice-president and chief creative officer. He will begin work on May 10 and will lead the opening of a new Bimm office in Montreal in June. Sanchez has spent the last 20 years at Cossette, most recently as senior vice-president, managing partner and creative director of Blitz, the agency's direct response, CRM and promotions division.

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