Metro begins trial of in-store kiosks
Grocery store chain Metro Ontario has begun a new in-store initiative in association with St. Joseph Content, a division of St. Joseph Communications. Participating stores now contain interactive digital kiosks for use by customers. The kiosks include a screen at eye level that display 30-second videos describing the preparation of various recipes. Consumers can use a touchscreen to search 3,000 recipes and print a list of ingredients, including their location in the store and any relevant coupons. Shoppers can also scan the barcode of a specific product and receive a list of recipes that make use of it. The kiosks have been installed at 15 Metro locations in the Greater Toronto Area for a six-month trial period. They will then roll out to store. Metro Ontario operates 272 stores in the province. "In the past, digital signage technology has worked best in areas populated by a captive audience," said Mark Zwicker, vice-president of business development at St. Joseph Content. "The challenge was to create a financially and technologically sound model that could succeed in capturing the attention of the task-driven shopper and engage them with a meaningful, informative in-store experience."