Go Mobile Media redesigns EcoCabs
Go Mobile Media of Toronto has redesigned its collection of EcoCab pedal taxis to include a new body made of recycled plastic. The branded vehicles operate in downtown Toronto, providing free, advertising-supported rides to pedestrians. The new vehicles will first be used during the 10-day Luminato arts festival, which began on June 11. The cabs, sponsored by Telus, will transport people between exhibits and events. "By combining fuel-free transportation with an interactive brand experience that provides consumers a no-cost commute, companies can reinforce their commitment to both the environment as well as the community," said Go Mobile Media president Will Kozma.