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Richmond Optometry begins advertising campaign

Richmond Optometry of Toronto has begun a new advertising campaign intended to remind consumers to get their eyes checked. The campaign, developed by Red Urban of Toronto, consists of four 20-second commercials that will run online and in cinemas. The creative is shot as if through an optometrist's testing machine, and seeks to demonstrate how it is possible for those with poor eyesight to mistake a snake for a garden hose or a bottle of glue for a bottle of eye drops. Other ads compare a body in a dumpster to a discarded mannequin and a man gathering sticks in the woods for a stag.

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