Rust-Oleum Consumer Brands Canada hires Cundari
Cundari of Toronto has been appointed agency of record by paint company Rust-Oleum Consumer Brands Canada. The assignment includes launch programs, retail activities, research, national consumer promotion, events, branding, sponsorships, original and adapted creative, media buying, social media activities and customer relationship management for brands including Tremclad, Varathane, Zinsser and EpoxyShield. "Research, creative thought and innovation are the cornerstones of Cundari's mantra which have great synergies with our retail focused, dynamic and performance minded culture," said Lawrence Genga, the company's marketing director. "We are confident Cundari will take us to the next level of innovation, excellence and growth." The account was previously held by Jan Kelley Marketing. GCI will continue to provide public relations services.