Bloor-Yorkville Business Improvement Area hires Lenick In-House
Toronto-based Lenick In-House has been hired by the Bloor-Yorkville Business Improvement Area to lead its creative activities, including the promotion of its upcoming Bloor Street Celebration event on June 19. The agency won the account in a competition involving four other firms. "The Bloor-Yorkville BIA is very pleased to be working with the team of [Lenick]," said Briar de Lange, executive director of the organization. "We know that we will receive service which is second to none and that the creative designs produced by Lenick will meet our needs and those of our marketplace." The Bloor-Yorkville Business Improvement Area represents approximately 1,800 local businesses in the Toronto neighbourhood.