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Liquid Nutrition Group readies new campaign

Liquid Nutrition Group will break a new advertising campaign on April 4 featuring basketball player Steve Nash, who recently signed a three-year endorsement agreement with the company. The campaign will include transit advertising, a sampling program and in-store promotional activities. The company will also launch a redesigned website at <>. The campaign is part of a franchise expansion strategy intended to move the company into southern Ontario and the west coast of Canada and the US. The ads and website were developed by Montreal-based 3H Communications. Public relations are being handled by Korrelation Communications of Toronto.

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