Liquid Nutrition Group readies new campaign
Liquid Nutrition Group will break a new advertising campaign on April 4 featuring basketball player Steve Nash, who recently signed a three-year endorsement agreement with the company. The campaign will include transit advertising, a sampling program and in-store promotional activities. The company will also launch a redesigned website at <http://www.liquidnutrition.ca>. The campaign is part of a franchise expansion strategy intended to move the company into southern Ontario and the west coast of Canada and the US. The ads and website were developed by Montreal-based 3H Communications. Public relations are being handled by Korrelation Communications of Toronto.