La Ronde hires Precision Advertising
Quebec amusement park La Ronde has retained Precision Advertising & Promotions as its agency of record. The assignment includes strategic development, creative, production, media strategy, planning and placement for La Ronde and L'International des Feux Loto-Québec. Precision pitched for the account in association with Challenge Media. "We were captivated by Precision's passion and creative insight," said Kayla Elman, director of sales and marketing for La Ronde. "The agency immediately addressed the challenges we face and identified strategic solutions to ensure a successful 2011." La Ronde is owned by Six Flags.