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BC Honda Dealers promote new Civic

The BC Honda Dealers conducted a street promotion last week to promote the launch of the 2012 Honda Civic. The initiative consisted of a Civic made to resemble the prize emerging from a 32-foot-long cereal box. The installation was placed in downtown Vancouver on April 30. The promotion was developed by Elvis Communications and Dare Vancouver. "A brand new 2012 Civic spilling out of a gigantic box of cereal like a kid's prize really captures the essence of what the ninth generation model is all about," said Nasir Kamrudin, chairman of the BC Honda Dealers. "Making driving fun again."

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