Accessible Media breaks Point of View campaign
Non-profit organization Accessible Media has begun a new campaign called "Point of View" intended to raise awareness of the importance of media which is accessible to the vision impaired. The campaign, developed by TBWA Toronto, consists of a six-minute video called "Jeff's Day" that depicts the daily life of a man who has been blind since age 13. The video has been posted on YouTube.com and AMI.ca, and is also airing on The Accessible Channel. It is supported by 30- and 60-second television commercials created from the same point-of-view footage featured in the video. "Jeff describes what he hears and thinks every step of the way, so that we get a sense of how he navigates a world that favours the sighted," said Peter Burke, vice-president of marketing and communications at AMI. "His world becomes accessible to us, in a similar manner in which AMI makes our world accessible. Accessibility is about making things available to all."