Naked Creative Consultancy wins Springfree Trampline account
New Zealand-based Springfree Trampline has retained Naked Creative Consultancy of Toronto to develop an international marketing campaign. Naked won the account in an agency search that included an unknown number of multinational and independent agencies. Springfree's global marketing is handled out of Canada. The campaign will break first in New Zealand and Australia in late summer, expanding into North America later. The campaign will include television, outdoor and print advertising, as well as social media activities. "We selected Naked because we think their approach to our business was very holistic," said Steve Holmes, president and CEO of Springfree in Canada. "They didn't just come to us with a TV solution or a web idea. They surrounded us with a range of thinking that will help us grow here and around the world."