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Enterprise Rent-A-Car breaks new television campaign

Enterprise Rent-A-Car of Toronto has begun its first new television advertising campaign in 20 years. The commercial, which will air nationally in English and French, features 37 company employees and focuses on customer service and the firm's affiliation with the sport of hockey. The campaign, called "The Enterprise Way, was developed by Cannonball Advertising and Promotion. Media buying was handled by PHD Media Network. "Our past ad campaign contributed to exceptional brand recognition and put Enterprise Rent-A-Car's 'We'll Pick You Up' promise on the map," said Enterprise brand director Jim Stoeppler. "But now we want our customers to learn more about the Enterprise story and who we are as a company. This campaign will go beyond the rental transaction to emphasize our uncompromising commitment to customer service in Canada."

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