Dairy Farmers of Canada promotes elementary school milk program
Dairy Farmers of Canada has begun a new campaign promoting its Elementary School Milk Program. The campaign was developed by Due North Communications of Toronto. The multi-media campaign covers Ontario and the Maritimes. It includes radio, online, magazine and newspaper advertising aimed at parents. Additional components include direct communication to schools and parents in the form of brochures and posters. The creative depicts active children, sports equipment and school books, along with the tagline, "Milk. Really Keeps Kids Going." Media buying was handled by M2 Universal, while the digital work was done by Twist Image.