Montreal-based Transcontinental has introduced a new brand called TC Transcontinental. The branding includes a new logo and the slogan, "the Canadian leader in marketing activation." The brand will operate as two units: TC Media and TC Transcontinental Printing. According to the company, "TC" stands for "Transcontinental," "technology" and "community." The company's services include strategic planning and creation, printing, mobile applications and services, distribution services, interactive and digital products, content and media drivers, and database analytics. "As our customers' needs have evolved, so have we," said François Olivier, president and CEO of TC Transcontinental. "What customers rightly expect is proactivity, creativity, innovation, strategy, customization and market intelligence. Our new brand launch is a logical milestone in the disciplined roll-out of the development plan we began implementing in 2008 to strengthen our core operations and build new marketing communications services." The rebranding was developed by Montreal-based Cohesion Strategies and Bleublancrouge.