Red The Agency, Margaret Kool Marketing to merge
Edmonton-based Red The Agency has entered into an agreement to merge Margaret Kool Marketing, also based in Edmonton, into its operation. No financial details are available. The two advertising agencies have a combined staff of 40 and annual revenues of approximately $20 million. MKM's clients include Merit Contractors Association, the Alberta Construction Safety Association, Medicine Shoppe Canada, King's University College and University of Alberta International. Red's clients include OK Tire, Canadian Western Bank, Western Canada Lottery, EPCOR, Brookfield Residential and the Government of Alberta. "This merger makes Red The Agency a dominant player in western Canada and positions us well for continued growth," said agency president Lori Billey. "It's an important step forward as we continue to build a team of professionals to serve the needs of a growing client base."