Huffington Post Quebec breaks new campaign
Online publication Le Huffington Post Québec has begun a marketing and social media campaign called "Je me souviens" in that province. The initiative, developed by Twist Image, is intended to encourage debate on issues important to Quebec through history. It encourages consumers to submit headlines via Twitter related to six past and present news stories: the trade of Patrick Roy in 1995, the 1995 referendum, the passing Bill 101, this year's student strikes, the most recent Parti Québécois election win and the ongoing investigation into corruption in the construction industry. Submissions will be posted on Astral billboards and on Newad digital screens in restaurants and bars in Montreal until Dec. 30. In addition, for two weeks beginning Dec. 17 the campaign will make use of a digital billboard from Monster Media at shopping mall Complexe Les Ailes, on which consumers will be able to immediately post Twitter comments. "Since our launch this past February, we have been a growing destination in Quebec for conversations and debate on the issues of our time," said Patrick White, managing editor of the publication. "We are thrilled now to take our unique blend of journalism and social engagement to a broader audience and ask current and future readers to participate in our coverage and see how it might have shaped past issues and will impact current ones." Media buying for the campaign was handled by PHD. The Huffington Post Canada is a division of AOL.