Norsteel Buildings conducts awareness campaign
Norsteel Buildings of Markham, ON has begun a new advertising campaign. The campaign, developed by Northern Lights Direct of Toronto, is intended to increase brand awareness and attract potential customers to its website. The site, located at , has been redesigned. The initiative includes online banner ads, search engine marketing and email ads. "This is a competitive space, and we knew we needed to improve our online visibility in order to grow lead volume cost-effectively," said Norsteel Buildings president Sean Keenan. "Northern Lights Direct was the right partner in that respect. We're very pleased with the initial results."