New Balance Canada signs two endorsement deals
Toronto-based athletic footwear and apparel company New Balance Canada has signed endorsement agreements with professional wrestler Trish Stratus and fitness expert Jennifer Ettinger. "New Balance is excited to partner with Trish and Jennifer as our fitness brand ambassadors," said Jon Purdy, marketing manager at New Balance Canada. "Their knowledge, integrity and love for being active makes them a perfect fit to promote our footwear and apparel products. We're looking forward to working together to inspire Canadians to be more active and benefit from a healthy lifestyle."