Corby Distilleries retains Hill&Knowlton Strategies Canada
Corby Distilleries of Toronto has hired Hill&Knowlton Strategies Canada as its public relations agency of record. The assignment includes national media relations for brands including Absolut, Wiser's, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob's Creek. The work will also include corporate media relations, product launches, influencer relations and other elements. "Hill&Knowlton provides a strategic acumen that fit extremely well with the Corby Distilleries vision for our brands," said Jeff Agdern, vice-president of marketing at Corby Distilleries. "The team's enthusiasm in regards to our brands and passion for the work they do has been evident from the start. We're excited about the relationship and look forward to bringing the brands to life this year and beyond."