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Iris The Visual Group hires Precision

Toronto-based eye care company Iris The Visual Group has retained Precision of Montreal as its communications agency of record. The assignment includes national advertising, public relations and social media services. The agency will develop a new creative theme for Iris, which will be used in upcoming television advertising. Precision will also work on in-store marketing and overall communication strategy intended to raise consumer awareness of the brand and educate consumers about the importance of eye health. "We chose to work with Precision because they understand our need to clearly define and communicate what sets the Iris experience apart," said Francis Jean, president and CEO of Iris The Visual Group. "Their creative and strategic branding expertise will be invaluable in helping us position Iris within the marketplace."

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