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AOL Canada debuts Parentdish.ca
AOL Canada of Toronto has launched a new parenting website called Parentdish.ca. The site will carry content aimed at parenting from pregnancy to the teenage years, including advice, news items and product reviews. The site will be led by editor Kristy Woudstra, with advice content from psychotherapist and parenting expert Alyson Schafer. It will also carry content from TC Media sites CanadianLiving.com, StyleatHome.com and ElleCanada.com.
"In looking at the topics that matter most to parents, we felt like there was a demand for an online community that offers a combination of expert advice, tips, news and reviews, and, most importantly, drives conversations with the readers," said Rashida Jeeva, general manager of AOL's lifestyle properties.
The site's advertising options include video, mobile, standard display and premium ad formats, as well as custom branded content. TD Bank Group has signed-on as the site's launch advertiser. The bank's campaign includes branded content related to its TDReads.com children's literacy program.