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Redux Media to represent HockeyBuzz.com
Eklund's Hockey has signed an advertising sales representation agreement with Redux Media of Montreal. Redux will be the exclusive representative for Canadian ad inventory on hockey news website HockeyBuzz.com. The deal also includes real-time bidding and mobile advertising. The site attracts approximately 43,000 Canadian visitors per day. Redux Media is a subsidiary of TC Media.
"HockeyBuzz not only brings a wealth of in-depth hockey-centric analysis and content, but also a very devout and loyal audience, whose interest and knowledge of the sport is unparalleled," said Brock Bradley, vice-president of business development at Redux Media. "Redux Media will be working closely with the site's US-based media sales team to deliver digital advertising solutions across the site including dominations, product integrations, sponsored content, traditional display advertising, video pre-roll and real-time bidding."