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MuchMore to become M3

Bell Media will rebrand its specialty television channel MuchMore as M3 on Sept. 30. The relaunched channel will focus on programming aimed at viewers in their 30s, with an emphasis on music, scripted series, reality shows and movies. The channel is also preparing to launch a new website at <http://www.m3tv.ca> which will offer scheduling information, music video premieres, playlists and entertainment news.

"M3 is all about meeting our audience's viewing needs [with] an addictive roster of music, drama, comedy, must-see drama and reality programming and movies," said Catherine MacLeod, senior vice-president of specialty channels at Bell Media. "M3's fresh fall slate features a top-tier roster of exclusive series, all in stunning HD. Viewers are going to be excited by what M3 has to offer."

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