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Bell Media Mix adds RDS, Sympatico to The Works

Bell Media Mix of Montreal has added RDS and Sympatico to its media buying service The Works. The service allows clients to buy advertising space simultaneously on Bell Media's television, radio, out-of-home and online properties in Quebec. Campaigns using the service can appear on 13 television channels, 25 radio stations, 13 digital faces and 40 websites four times per day, at 7:58 a.m, 11:58 a.m., 4:58 p.m. and 9:58 p.m.

"With the addition of RDS and Sympatico, The Works provides more coverage than ever before and enables advertisers to reach 91% of age 25-to-54 Francophones in Quebec, while giving media planners the same effective turnkey solution they're used to," said Michelle LaBarre, vice-president of sales at Bell Media Mix.

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