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Thyme Maternity hires NKPR

Maternity apparel retail chain Thyme Maternity has retained NKPR of Toronto as its Canadian public relations agency of record. The assignment also includes strategic planning, media relations, influencer relationships and digital work. NKPR will work to support the chain's new, more modern look and feel, and its recently-launched Stork & Babe line of fashions.

"We are delighted to be working with Thyme Maternity during this evolutionary period for the brand," said NKPR president Natasha Koifman. "Our objective is to elevate the fashion profile of Thyme Maternity, positioning the retailer as a one-stop-shop for maternity styling. We are working with the Thyme team to develop innovative tactics that align Thyme Maternity with celebrity and runway fashion, introducing and further fostering relationships between the brand and expectant mothers in Canada."

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