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Desjardins conducts Quebec campaign

Montreal-based credit union Desjardins has begun a new advertising campaign in Quebec. The campaign, developed by Lg2 in association with Carat and Bell Media Mix, will run until Oct. 20. The creative focuses on the company's consumer accessibility. It consists of three 15-second commercials for television and radio, designed to run within the same commercial break. The ads are running on Bell Media radio stations NRJ, Rouge fm, Virgin and CHOM, as well as television channels Canal Vie, Séries+, Ztélé, Historia and Canal D. In addition, three 10-second ads are running within a one-minute block on Astral Out-of-Home digital display faces.

"By leveraging our exclusive advertising formats, we are able to speak to Desjardins customers in a variety of ways throughout the day, reinforcing their message of accessibility," said Michelle LaBarre, vice-president of sales at Bell Media Mix. "At multiple times and in a variety of formats, the campaign reminds the public that Desjardins is only a touch, a call, a click or a street corner away."

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