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Giftagram hires NKPR

Online shopping company Giftagram has retained NKPR of Toronto as its public relations and media relations agency. The firm will work to support Giftagram's shopping application, which allows users to buy and send gifts from participating retailers using a mobile device, with a specific focus on its recent launch in the Toronto market.

"Giftagram appeals to both consumers and retail partners," said Natasha Koifman, president of NKPR. "For time-strapped consumers, Giftagram provides a convenient platform to gift friends, family and loved ones with unique and personalized gifts for any occasion. For retail and brand partners, the Giftagram platform delivers marketing exposure, a turn-key distribution channel and direct consumer engagement."

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