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Newad redesigns Nightlife.ca

Newad of Montreal has redesigned its Nightlife.ca website. The site serves as a guide to life in Montreal, covering topics such as music, fashion, culture and entertainment. The revamped site makes use of new technology, a new visual style and a responsive design that adapts to mobile and desktop browsers. It has also been altered to include context-sensitive advertising within its content.

"When well executed, this ad format raises the level of engagement far higher than any other type of ad," said Martine Desjardins, vice-president of publishing and content at Newad. "The combination of our expertise in content creation and our sales force helps us launch a unique product in the market place."

The new site also features a music player and an expanded directory of local establishments with a geolocator function. According to the company, the site attracts approximately 3 million page views per month.

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