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Dairy Farmers of Canada conducts promotion with ChickAdvisor.com

Dairy Farmers of Canada has begun a promotion in association with ChickAdvisor.com promoting Canadian cheese. The campaign, developed by M2, began last month with an event in Toronto at which consumers could sample a variety of recipes made with Canadian cheese. The promotion also includes custom content and recipes on ChickAdvisor.com, as well as social media activities.

"Encouraging people to experiment is key for rediscovering the pleasures of Canadian cheese," said Anne-Marie Dontigny, marketing program manager at Dairy Farmers of Canada. "We know that experiencing the brand is compelling, whether we bring that to consumers in a fun cooking class, or provide recipes for them to download and experiment with at home."

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