Ubisoft continues Watch Dogs Live campaign
Video game company Ubisoft conducted a promotion called "Communication Breakdown" in support of its upcoming game Watch Dogs on Nov. 28. The execution took the form of a purported interruption of the TSN program Off the Record by hackers. The program le 5@7 on RDS was similarly interrupted. The execution was the latest in a series of promotions that encourage consumers to download a mobile application called Watch Dogs Live to participate in collaborative games with other users and win prizes. The campaign was developed by Publicis Montreal with the participation of Zenith Optimedia. The application was produced by Circus Intersection.