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Mongrel Media hires Draftfcb Canada

Toronto-based film distribution company Mongrel Media has retained Draftfcb Canada, also based in Toronto, as its agency of record for marketing and media buying. Mongrel specializes in art house, foreign and independent feature films and documentaries, as well as films made in Canada. The company releases approximately 50 films in theatres and 100 films on DVD and video-on-demand each year. Draftfcb's first work on the account was national media buying for the upcoming release of the film Inside Llewyn Davis.

"We chose to partner with Draftfcb because we were impressed by their vision and understanding of our business as storytellers," said Hussain Amarshi, president of Mongrel Media. "We'll be leaning on their digital team to help us create more awareness for the work we're doing and our releases. We also chose Draftfcb because they push hard to determine a value exchange between consumers and our product, film, which has never mattered more. We look forward to having Draftfcb help us connect with those who enjoy and love film in a meaningful way."

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