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International news: GroupM buys into ClickMedia
GroupM has signed an agreement to acquire a majority stake in social media marketing agency ClickMedia, based in Ho Chi Minh City, Vietnam. The company was founded in 2008 and has a staff of 55. Its services include social media strategy, campaign implementation, social media monitoring and crisis management. Its clients includes Unilever, FrieslandCampina, Piaggio and Estee Lauder.
"Since its inception, ClickMedia has evolved around its unique ability to provide the most relevant and genuine conversations with Vietnamese consumers," said Mark Patterson, CEO for the Asia Pacific region at GroupM. "As a full service social media agency ClickMedia delivers cohesive conversations across strategic platforms and channels and will make significant contributions to GroupM and its clients throughout the region."
GroupM is the media investment management unit of WPP.