Telus conducts Greatest Connection promotion
Telus has begun a holiday-themed online promotion called "Greatest Connection." The initiative makes use of a website at GreatestConnection.ca which hosts a series of four online videos. Each video describes a trip arranged by Telus to allow a Canadian to reunite with family members for the holiday season after a long period of separation. Telus solicited potential participants through its social media channels, which are also being used to promote the videos.