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Hot Wheels readies promotion at Art Gallery of Ontario

Toy company Mattel is preparing to conduct a promotion at the Art Gallery of Ontario this month in support of its Hot Wheels toy car brand. From March 8 to 16, the company will operate an installation called the "Hot Wheels Ultimate Track" at the gallery. The installation takes the form of a 500-foot race circuit for Hot Wheels cars. In also includes a number of interactive stations at which promotional workers will offer advice to consumers on creating their own tracks. The promotion is the launch event for a national competition called the "Hot Wheels Track Builder Challenge." The Hot Wheels promotion is part of a week-long series of free activities at the Art Gallery of Ontario aimed at children on March Break.

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