Land Rover sponsors Virgin Galactic
British automaker Jaguar Land Rover has signed a sponsorship agreement with commercial spaceline Virgin Galactic. As part of the sponsorship, Land Rover vehicles will be used by Virgin Galactic astronauts during training at its test facility in the Mojave Desert and as transportation to the spaceship. Land Rover also arranged for a replica of Virgin Galactic's SpaceShipTwo VSS Enterprise to the sea, air and space museum on board the USS Intrepid at New York, where it also displayed its Discovery Vision concept vehicle.
"This is a marriage of two of Britain's most iconic brands which celebrate shared values, a pioneering spirit and a true sense of adventure," said Phil Popham, group marketing director of Jaguar Land Rover. "Not only do we both share the same long-term vision to enable mankind to explore, but we also want to develop this partnership to inspire others. From our tens of thousands of employees and customers to schools and colleges, motivating more young people to pursue careers in engineering, science, technology and math, and explore new ways of travelling for future generations. We are pioneers on land and Virgin Galactic is the pioneer of space. It's a very special match of brands with a shared vision."