Canon releases Mother's Day video
Canon has released an online promotional video tied to Mother's Day. The video promotes the company's line of Pixma Pro Printers and focuses on "the power of a printed photo for capturing cherished moments." The three-minute video depicts a group of 11 children learning photography to create gifts for their mothers. The video was produced by DNA Films, with Edelman Toronto coordinating the video shoot. Media buying is being handled by MediaCom.