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CBC/Radio-Canada signs World Cup sponsors
CBC/Radio-Canada has signed eight sponsors for its broadcasts of the 2014 FIFA World Cup. The corporation is the official Canadian broadcaster of the soccer tournament, with will take place in Brazil from June 12 to July 13. Sponsors of CBC's coverage will include Coca-Cola, Adidas, CIBC in association with Visa, Johnson & Johnson, Budweiser, Bell, Chevrolet and Hotels.com.
Coca-Cola will be the title sponsor of CBC's halftime program, as well as the telestrator segment Coca-Cola Inside the Game. Johnson & Johnson brands Listerine, Polysporin, Reactine and Tylenol will be the presenting sponsors of the pre-game show. Chevrolet will be the presenting sponsor of the post-game Show. Budweiser will be the title sponsor of Budweiser Man of the Match segment. Hotels.com will be the presenting sponsor of a segment called Football, A Beautiful History. CIBC will sponsor a five-city viewing party initiative that will take place in Vancouver, Edmonton, Montreal, Ottawa and Toronto. Bell is collaborating with CBC on its World Cup mobile application.
"We're delighted to be working with these best-in-class organizations for this global event," said Jim Kozak, director of sales, Olympics and sports partnerships at CBC Revenue Group. "The entertaining integrations we have developed with our partners will help bring this thrilling experience to Canadians across the country."