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Wrigley conducts Skittles Selfie promotion

Chicago-based confection company Wrigley conducted a Canadian promotion on July 1 in support of its Skittles candy brand. The promotion took the form of an event in Toronto during which 421 consumers set a new Guinness World Record for most photographic self-portraits taken in one hour. The event featured actor Melinda Shankar, who posed for pictures with participants at a rate of five per minute. The promotion also includes a website at <http://www.skittlesselfie.ca>, at which consumers can upload their own photographs and share them on Twitter and Facebook.

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