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Toyota Canada begins Great Canadian Journey promotion

Toyota Canada of Toronto has begun a promotion for its 2014 Rav4 vehicle in association with a not-for-profit initiative called the Great Canadian Journey. The company will provide a branded vehicle to the project, which will take the form of a two-month trip across the country to see a number of local attractions suggested by social media users. Consumers can follow the trip online at <http://www.greatcanadianjourney.ca>, or via Facebook, Twitter and Instagram.

"There is no better vehicle for a cross-country road trip than the Rav4," said Larry Hutchinson, vice-president of Toyota Canada. "The Rav4 is designed for Canadians who work hard, but who also love to play and explore everything their country has to offer. We're looking forward to seeing where it takes the Great Canadian Journey team."

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