Zoocasa conducts Check Out Your Hood campaign
Real estate website Zoocasa has begun an online campaign called "Check Out Your Hood." The company is conducting the initiative as part of its sponsorship of the Toronto FC soccer team. FC player Jermain Defoe will appear in a series of four online videos with a number of real estate agents to tour various Toronto neighbourhoods, including Roncesvalles, Trinity-Bellwoods, The Beach and Riverdale. The intent is to demonstrate the value of using a real estate agent who knows the details of a neighbourhood. The videos will be posted at <http://www.torontofc.ca/defoetrainszoocasa>. They will be supported with in-game brand exposure, out-of-home advertising, digital and mobile materials, and social media activities.