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PepsiCo resumes Crash the Super Bowl contest
PepsiCo has resumed its "Doritos Crash the Super Bowl" contest for a ninth year. The contest invites consumers to create and submit 30-second commercials expressing their enthusiasm for the Doritos tortilla chip brand. This will be the second year of the promotion that the contest will be international in scope. A panel of judges will select 10 finalists. The finalists will travel to Arizona to attend the Super Bowl in February 2015. Two ads will air during the broadcast of the game, one chosen by the company and one determined by public voting at the Doritos.com website. The creator of the ad that attracts the most votes will win US$1 million, and a one-year contract with Universal Pictures. The finalists whose commercials do not air will each win $25,000.
"The Doritos Crash the Super Bowl contest has a tremendous legacy of engaging bold Doritos fans in the US and the brand is thrilled to bring this renowned program to international markets," said Lorraine Chow Hansen, president of the global snacks group at PepsiCo. "This career-launching opportunity for aspiring filmmakers highlights the amazing creativity of Doritos consumers and we know our fans around the world are up to the challenge. The chance to have their talents showcased during one of the biggest sporting events of the year, win an incredible $1 million prize and work on-site at one of the most renowned movie studios in the world has raised the bar once again for fans to create the ultimate Doritos commercial."