Unilever begins 50-day Dove anniversary campaign
Unilever Canada broke a new campaign for its Dove brand of personal care products yesterday. The effort is a continuation of the brand's "Campaign for Real Beauty" initiative and coincides with its 50th anniversary in Canada. The campaign will consist of online videos featuring one Canadian woman per day for 50 days, with each video running on each woman's birthday. In the videos, the participants will describe "why they feel beautiful at any age." They will be posted online at <http://www.dovebeautifulage.ca>. The campaign will run until Oct. 28.
"This campaign continues the work of the Dove Self-Esteem Project in encouraging women to think about how they view their own beauty and to see their age as something to celebrate," said Sharon MacLeod, vice-president of Unilever North America.