Q107 begins new brand campaign
Toronto radio station Q107 has undertaken a rebranding campaign. The campaign accompanies a shift in the FM station's programming to include a "broader" playlist of contemporary and classic rock music. The new branding includes on-air materials, a redesigned logo and a marketing campaign. The campaign began in late January with out-of-home, print and digital advertising in the Greater Toronto Area. These have been joined by a 60-second television commercial, released yesterday on Global TV and online.
The logo and other brand materials were developed in-house by Corus Entertainment, which owns Q107. SparkNet Communications contributed market research and strategy. The advertising campaign was developed in association with HQVB.
"Q107 is an iconic brand and we saw a great opportunity to evolve it as we make the station more accessible to a broader audience," said Susan Schaefer, head of brands at Corus Entertainment. "We are extremely pleased with the launch of our new television spot, an anthem to the rock genre, and we look forward to introducing more listeners to Q107's passion for rock and its ongoing evolution."