Stay in Medicine Hat releases online video
Tourism organization Stay in Medicine Hat has released an online video promoting the winter attractions of Medicine Hat, AB. The two-minute video, called "Fun Snowie Day," was developed by Village&Co. of Vancouver in association with Shortt and Epic of Vancouver. It is aimed primarily at families in Calgary, Edmonton and Saskatchewan. The video depicts the view of the city of a seven-year-old girl, purportedly the creator of the video.
"We wanted to create a fresh piece of content that captures the wonder and excitement a child experiences during the winter in Medicine Hat," said Justin Young, creative director at Village&Co. "Through Grace's eyes, we hope to inspire families with children to come visit this winter wonderland."